德勤：全球移动消费趋势( 英文 9页)

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Getting ahead of connected consumers’ fast-changing user habits is one of the keystones of Deloitte’s global Technology, Media & Telecommunications (TMT) practice. As a testament to our dedication to this industry, for the past five years we have commissioned an extensive online survey that reveals the key trends are driving the global mobile markets. 

Fielded by an independent research firm, the survey focuses on consumer behaviors, trends and opinions for a broad range of wireless and mobility products and services. In addition to exploring developed versus emerging market results and key insights, the survey is also designed to highlight differences in consumer usage habits between specific countries. 

The report is based on our Global Mobile Consumer Survey, the biggest and most extensive to date, covering 6 continents, 31 countries, and 49,500 respondents–which represents close to 70% of the world’s total population. The findings in this report are based on the analysis of this collective data. 

In developed markets, samples were nationally representative and based on 2,000 or more responses. In emerging markets, the survey polled a high concentation of urban professionals. All samples included 2.000 or more individuals, except for Turkey, in which the target sample was 1,000 respondents.