罗兰贝格《欧洲互联网经济：数字领域中的公平竞争》(英文 90页)

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目录

TRIUMPHAL MARCH: THE MARKET POSITION OF DIGITAL PLATFORMS 11

Key players in the Internet economy 15

Innovation and value-added potential 19

The European agenda 23

GENETIC CODE:HOW DIGITAL PLATFORMS WORK 29

Characteristics 31

Patterns of competition 38

Market power and systemic importance 48

RULES OF THE GAME: HOW TO CREATE MORE COMPETITION 59

Existing legal framework 60

Where action is needed 64

Plan of action 70

AGENDA FOR GROWTH: RECOMMENDATIONS FOR

POLITICAL ACTION 79

TARGET SCENARIO:

SUPERSTARS MADE IN EUROPE 86