麦肯锡：2023 中欧杂货业状况：新购物者之战( 英文 82页)

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State of Grocery in Central Europe 2023

Contents

目录

Foreword 2

前言2

Contributors and acknowledgments 4

贡献者和致谢4

Food and grocery market KPIs 6

食品和杂货市场KPI 6

State of Grocery in Central Europe 2023: The battle for the new shopper 9

2023年中欧食品杂货状况：新购物者争夺战9

Key trends shaping consumer industry in 2023 13

2023年塑造消费行业的主要趋势13

Focus on grocery affordability 17

关注食品杂货的可负担性17

Interviews:

采访：

Luís Araújo, Chief Executive Officer, Biedronka

路易斯·S·阿劳霍，Biedronka首席执行官

Marek Sypek, Chief Executive Officer, Stock Poland

Marek Sypek，波兰证券公司首席执行官

More for less—lookout for proposition that addresses customers needs at no price premium 35

事半功倍-寻找既能满足客户需求又不会有溢价的建议35

Interviews:

采访：

Artur Rytel, Green Holding Owner

阿图尔·莱特尔，Green Holding所有者

Michal Seńczuk, Chief Executive Officer, Studenac

Michal seńczuk，Studenac首席执行官

Tomáš Čupr, Group Chief Executive Officer, Rohlik Group

TomášČUPR，罗利克集团首席执行官

New generation to ruffle market status quo 57

新一代将颠覆市场现状57

Interview:

采访：

Marta Wrochna-Łastowska, Chief Financial Officer, Żabka Group 62

Marta Wrochna-ŁAstowska，ŻABKA集团首席财务官62

Double trouble: price sensitivity and cost pressures 67

双重麻烦：价格敏感性和成本压力67

Interview:

采访：

Robert Wawro, Chief Operating Officer, Maspex

Maspex首席运营官Robert Wawro

Paweł Surówka, Chief Executive Officer, Eurocash Group

PawełSurówka，欧洲现金集团首席执行官

Implications for Grocers and CPGs

对杂货商和CPG的影响