毕马威：数字零售的兴起(英文 48 页)

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Digital Retail on the Rise

A survey of CEOs and consumers in the Greater Bay Area

Contents

About the survey

Executive summary

Business innovation

Section 1: The data challenge

Section 2: Digital-technology priorities are shifting

Section 3: Embracing smarter business ecosystems

Customer-centric innovation

Section 4: Who identifies as ‘tech-savvy’?

Section 5: Generation Z is driving change

Section 6: Brands delivering more transparency

Conclusion: Charting the path ahead

Viewpoints

SF DHL Supply Chain China

Unspun

The Mills

Royale International

MaBelle International

Lane Crawford

Tofugear

Laboratory JaneClare

Tumi

Swire Coca-Cola HK

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