罗兰贝格：共享单车研究报告(英文 28 页)

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Bike Sharing 5.0-Market insights and outlook

目录

This study provides a comprehensive overview of developments on the bike sharing market

Management summary

1 Key trends in innovative mobility

> Major innovations and new regulations are on the way to reshaping the mobility market

> New business models follow an asset-light approach allowing consumers to share mobility offerings

> Bike sharing has emerged as one of the most-trending forms of mobility in the current era

> Digitalization has enabled bike sharing to become a fully integrated part of urban mobility

2 Bike sharing market development

> Bike sharing has grown at an extremely fast rate and is now available in over 70 countries

> Several mostly Asian operators have been expanding fast, but first business failures can be seen

> On the downside, authorities are alarmed by the excessive growth and severe acts of vandalism

> Overall, the bike sharing market is expected to grow continuously by 20% in the years ahead

3 Role of bike sharing in urban mobility

> Bike sharing has established itself as a low-priced and convenient alternative in many cities

> The three basic operating models are dock-based, hybrid and free-floating

> Key success factors for bike sharing are a high-density network and high-quality bikes

> Integrated mobility platforms enable bike sharing to become an essential part of intermodal mobility

4 Future of bike sharing

> Bike sharing operators will have to proactively shape the mobility market to stay competitive

> Intense intra-city competition will lead to significant service improvements

> Use of smart analytics and artificial intelligence will enable operators to optimize their networks

> Dedicated infrastructure and bicycle-friendly regulations will aim to promote bike sharing