麦肯锡：2019全球时尚业态报告(英文 108 页)

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The State of Fashion 2019

Contents

Executive Summary 10

Industry Outlook 12

Global Economy 18—37

Trend 1: Caution Ahead 19

Executive Interview: Joann Cheng 22

Trend 2: Indian Ascent 24

Executive Interview: Darshan Mehta 28

Trend 3: Trade 2.0 31

Global Value Chains in Apparel: The New China Effect 34

Consumer Shifts 38—69

Trend 4: End of Ownership 39

Executive Interview: Jennifer Hyman 42

Trend 5: Getting Woke 45

Executive Interview: Cédric Charbit 48

Trend 6: Now or Never 51

Executive Interview: Jeff Gennette 54

Digital Innovation Made Simple 58

Trend 7: Radical Transparency 60

Dealing with the Trust Deficit 62

Fashion System 70—91

Trend 8: Self-Disrupt 71

The Explosion of Small 74

Trend 9: Digital Landgrab 77

Executive Interview: Nick Beighton 80

Trend 10: On Demand 83

Is Apparel Manufacturing Coming Home? 86

McKinsey Global Fashion Index 92—99

Glossary 100

End Notes and Detailed Infographics 102