China consumer report 2021
Understanding Chinese Consumers: Growth Engine of the World
Special edition
China: Still the world’s growth engine after COVID-19
Fast forward China: How COVID-19 is accelerating 5 key trends shaping the Chinese economy........10
How COVID-19 has changed Chinese consumption........34
How Chinese consumers are changing shopping habits in response to COVID-19........44
Winning the future of grocery retail in China........56
What can other countries learn from China’s travel recovery path?........68
A perspective on luxury goods companies during and after coronavirus........80
Leading through a crisis: How McDonald’s China CEO Phyllis Cheung re-ignited growth during COVID-19 90
Rewriting China’s consumer playbook: An interview with Curt Ferguson, President, Greater China and Korea, The Coca-Cola Company..... 98
Rethinking digital marketing in China........ 106
Harnessing the power of social commerce to fuel growth in China........118
How digital B2B changes the game for consumer goodscompanies in China 128
Hitting top speed: Finding new pockets of growth........136
China’s Gen Z are coming of age: Here’s what marketers need to know ..... 138
The art of revenue growth management for consumer packaged goods players in China.... 148
中国消费者报告2021
了解中国消费者:世界增长引擎
特别版本
中国:COVID-19之后,世界仍是增长引擎
快进中国:COVID-19如何加速塑造中国经济的5个主要趋势..... 10
COVID-19如何改变了中国的消费........ 34
中国消费者如何根据COVID-19改变购物习惯..... 44
赢得中国杂货零售业的未来... 56
其他国家可以从中国的旅行复苏道路中学到什么?........ 68
冠状病毒治疗期间和之后的奢侈品公司观点........ 80
渡过危机:麦当劳中国区首席执行官张慧琳如何在COVID-19期间重新点燃增长 90
改写中国的消费者手册:可口可乐公司大中华区和韩国区总裁库特·弗格森(Cort Ferguson)访谈 98
重新思考中国的数字营销........ 106
利用社交商务的力量推动中国的增长..... 118
数字B2B如何改变中国消费品公司的游戏模式128
中国的Z代时代正在成熟:这是营销人员需要知道的138
消费包装品企业的收入增长管理技巧148
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