A future beyond brick and mortar – disruptive change ahead in automotive retail
How to leverage the current crisis to leapfrog into the next normal
突破的未来:汽车零售业的颠覆
如何利用当前的危机跃升到下一个常态
1.1 The current retail model does not satisfy customer expectations anymore–pain points across the car-buying journey persist 9
1.2 Customers’ online expectations are rising and acting as a catalyst for change across the industry 11
1.3 Customers’ are looking for an adapted dealer role in a new multichannel landscape 14
1.4 Globally, four major and distinctly different groups of car buyers can be identified 16
3.1 OEM building on dealer as entrepreneur 23
3.2 Dealer as execution agent, OEM in control of new-car sales 25
3.3 OEM fostering competition, dealer as exchangeable execution provider 26
3.4 OEM owning retail 27
3.5 OEM handing over to importer 27
Legal note 30
Authors and contacts 31
1.1当前的零售模式不再满足客户的期望-整个购车过程中的痛点仍然存在 9
1.2客户对在线的期望正在上升,并成为整个行业变革的催化剂 11
1.3客户正在新的多渠道格局中寻找适应的经销商角色 14
1.4在全球范围内,可以确定四个主要且截然不同的购车者群体 16
3.1以经销商作为企业家建立OEM 23
3.2经销商作为执行代理,OEM负责控制新车销售 25
3.3 OEM促进竞争,经销商可交换执行提供者 26
3.4 OEM拥有零售 27
3.5 OEM移交给进口商 27
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