诸神之战:全球领导力的竞赛
Table of Contents
Clash of the Titans: At a Glance 4
Executive Summary – Benchmarking the Global Titans 5
Global Benchmarking Exercise: Summary Scorecard 8
Critical Drivers of Success – a Recipe for the Perfect Car Maker 9
Why Focus on the Big-4 Titans? 10
Section 1 – Benchmarking the Global Titans 12
Race to the Top: Toyota Back in the Lead – But for How Long? 13
Platform Strategy: Making Sense (and Profit) Out of Scale 16
Capacity Planning and Utilisation 21
Product Investment: Who’s Spending What? 24
Labour Productivity 27
Brand and Product Portfolio Management 29
Geographic Exposure: Right Place, Right Time? 32
Segment Exposure: Picking the Right Battles 38
Section 2 – What Could Go Wrong, What Could Go Better? 41
Crash of the Titans – When Scale Went Wrong 42
Hyundai-Kia: Building Capacity Outside Korea Is Critical 44
GM: The Path to $7 of EPS 45
Toyota: Cost and Quality No Longer the Whole Story 47
Volkswagen: Re-Born in the USA – VW’s €3 billion American Dream 48
Appendix – Morgan Stanley Global Light Vehicle Volume Forecasts 50
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