普华永道: 2024年全球NextGen调查报告 (英文 22页)

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概述

PwC的2024年全球NextGen调查报告强调了家族企业在AI时代下的成功与继任问题，指出下一代家族企业领导者（NextGen）对于采用生成型AI（GenAI）以推动企业转型持乐观态度，并认为这是塑造全球经济格局的关键。

As the reins of family businesses are set to pass into the hands of a new generation of leaders, a profound transformation is underway—one fuelled by the catalytic force of generative AI (GenAI). This moment marks not only a change in leadership, but a strategic shift towards harnessing a fundamentally new technology within family-run and -owned businesses.

For those that get it right, generative AI will shape future success. And we believe that the next generation of family business leaders (a group we call NextGen, which refers to members of the next generation of a business-owning family who are between ages 18 and early 40s and are aiming to become responsible owners, influential board members or visionary leaders) hold the key to this transformation. Our global survey of more than 900 NextGen suggests not only that they are more optimistic about generative AI than the incumbent generation, but that they understand the urgent need to shift responsibility for AI out of discrete silos and to deploy it to support enterprise-wide adoption in their companies.

随着家族企业的控制权即将交到新一代领导者手中，一场深刻的变革正在发生——这一变革是由生成式人工智能 (GenAI) 的催化力量推动的。 这一刻不仅标志着领导层的变化，而且标志着家族企业向利用全新技术的战略转变。

对于那些做对了的人来说，生成式人工智能将塑造未来的成功。 我们相信下一代家族企业领导者（我们称之为 NextGen 的群体，指的是年龄在 18 岁到 40 岁出头之间的企业家族的下一代成员，他们的目标是成为负责任的所有者、有影响力的董事会 成员或有远见的领导者）掌握着这一转变的关键。 我们对 900 多名 NextGen 进行的全球调查表明，他们不仅比现有一代对生成式 AI 更加乐观，而且了解迫切需要将 AI 的责任从分散的孤岛中转移出来，并将其部署到支持企业范围内的采用 在他们的公司里。