LUXURY "X" FACTOR: EXPERIMENTING WITH EXPERIENCES KEY
TO SUCCEED IN PERSONAL LUXURY
AFTER 2016 REBOOT, 2017 "NEW NORMAL": POSITIVE GROWTH, YOUNGER
CUSTOMERS, HIGHER VOLUMES, LOCAL CUSTOMERS BACK EVERYWHERE
"LOCAL TOURIST" AS THE UNIVERSAL CUSTOMER: ALMOST ALL NATIONALITIES
AND GEOGRAPHIES GROWING (ESP. CHINESE AND CHINA)
EVOLUTION TOWARDS AN ECOSYSTEM OF CHANNELS AROUND THE CUSTOMER,
WITH ONLINE PLAYING A LEADING ROLE
TRADITIONAL MARKET SEGMENTATION LOSING RELEVANCE: BRANDS NEED TO
INTERPRET CUSTOMER ASPIRATIONS WHILE STAYING TRUE TO THEIR OWN DNA
DELIVERING CONTENT, INSPIRATION AND ENGAGEMENT THROUGHOUT
TOUCHPOINTS WILL BE KEY TO WIN
POLARIZED, PROFITABLE,
WINNERS VS. LOSERS, YET ALL CONSISTENTLY PROFITABLE; ARE THE
ECONOMICS OF THE INDUSTRY EVOLVING?
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