普华永道：2015消费金融白皮书(英文 34 页)

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Contents

Executive summary 1

Key findings 1

What it means 2

What consumers told us 3

The increasing preference for digital 3

Targeting younger borrowers 5

The role of mobile apps 6

Interest rate versus experience 7

Maximizing customer referrals 8

Financial advice can be a differentiator 9

Digging deeper–asset class specific findings 10

Meet your borrowers 10

Auto loans—key insights 11

Home loans—key insights 15

Student loans—key insights 20

Personal loans—key insights 24

What does it all mean? 28

Key implications for lenders 28

How can we help? 28

About our research 29

How we developed our insights 29

Who we surveyed 29

Why these consumers 29

Contributors 31