Preface 3
Executive summary 4
The evolving risk landscape creates demand for new personal and commercial
lines of insurance 6
Customers feel unprotected from emerging risks and perceive a coverage gap
with existing insurance products 11
Insurers’ product pipelines lack alignment with customers’ growing concern
over emerging risks 13
Customers are increasingly willing to share data and pay extra for better risk
prevention services 16
Value-added risk-prevention services and new business models offer insurers
an opportunity for innovation and profit when supported by critical capabilities 18
Future insurers will act as a partner through involvement in customers’ daily lives,
and as a preventer that provides risk-control advice – all while continuing to be
a payer that covers potential loss 29
Appendix – References 33
Methodology 33
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