贝恩：全渠道杂货店发展机遇分析( 英文 16页)

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At a Glance

• Online grocery in the US is on the cusp of a major increase in consumer adoption, with e-commerce penetration expected to at least triple in the next decade.

• But online shopping is not yet consistently more convenient in the consumer’s mind; this convenience gap is limiting the broader adoption of online grocery shopping.

• Incumbent grocers have a rare opportunity to shape consumers’ digital habits and deliver higher levels of convenience through online grocery shopping.

• Digital tools are only just beginning to help address customer pain points and deliver the right marketing message at the right time, both online and in-store.