Customer loyalty in retail banking: global edition 2018
At a Glance . pg .1
1. The battle for digital payments is still fluid . pg .11
2. How the Elements of Value affect loyalty . pg .15
3. Consumers have relatively favorable perceptions of technology companies. pg .19
4. Digital channels are evolving quickly, with voice assistants coming on strong . pg .23
5. Movement on the loyalty leader boards. pg .27
Appendix: Methodology. pg .30
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