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医疗技术的三条规则(英文24 页)

2013-12-13

医疗技术的三条规则(英文24 页)

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医疗技术的三条规则

一个产业的转型

简介|2

医学技术：面向固有的三个规则|5

医学高科技产业转型|7

医学技术领导者的洞察力|11

结论|19

The three rules in medical technology

The transformation of an industry

Introduction | 2

Med tech: Inherently oriented to the three rules | 5

Med tech industry transformation | 7

Med tech leaders’ insights | 11

Conclusion | 19

RECENT changes in the US health care ecosystem are having a profound and transformational impact on the medical technology industry. The Affordable Care Act has catalyzed changes in how med tech customers define value and which stakeholders

are involved in decision making. While it has historically been a jewel of American manufacturing—one of the few domestic manufacturing industries that is a net exporter—med tech faces challenges to the legacy business models and strategic choices that these companies have used to excel in the past. More than ever, success requires a clear and consistent focus on delivering differentiated value and performance to customers.

The bar for demonstrating differentiated clinical and economic value is rising. The new “value bar” forces med tech companies to rethink how they can effectively create a product portfolio that will meet this ever-increasing set of expectations. It is no longer sufficient to demonstrate marginal product benefits for new product launches.

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