The Future of Retailing: Asia’s Retail Ecosystems
Retail ecosystems—vast, interconnected communities of consumers, retailers and partners—are becoming the norm in Asia, and will become an important part of the retail landscape in other markets in the years ahead.
While retail ecosystems will take different forms and grow at different rates according to market characteristics, retailers face a host of decisions about whether—and how—to participate.
We’ve identified the strategic options for retailers considering ecosystems and the factors that will help them choose the best approach.
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