罗兰贝格：2018欧洲城市旅游研究报告(英文 20 页)

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Protecting your city from overtourism

European city tourism study 2018

Contents

1. The curse of mass tourism .......4

Why cities need to act to avoid being overwhelmed

2. Quality versus quantity............6

Comparing cities’ tourism density against value

3. Dealing with overtourism ......................... 10

Measures and strategies for sustainable growth