麦肯锡：疫情下2020年时尚产业分析报告(英文 47 页)

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The State of Fashion 2020

Coronavirus Update

CONTENTS

Introduction 6

GLOBAL ECONOMY

01: Survival Instincts 10

CONSUMER SHIFTS

02: Discount Mindset 16

03: Digital Escalation 20

In-Depth: For Luxury, an Acceleration of the Inevitable 24

FASHION SYSTEM

04: Darwinian Shakeout 28

05: Innovation Imperative 32

In-Depth: Fashion Looks to China for a Glimpse of Its Future 36

Glossary and Detailed Infographics 42

Endnotes 44