麦肯锡：人工智能-汽车制造公司的新价值引擎(英文 32 页)

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CONTENTS

Introduction and key insights .......... 6

1. Mapping the new landscape of value opportunitiesfor automotive OEMs .......... 10

2. AI-enabled applications provide substantial new valueopportunities for automotive OEMs ..........16

2.1 Industry-wide value opportunities: applying AI to processes .....16

2.2 OEM level competitive advantages: customer-centric services ..... 20

3. Fully capturing the AI-enabled value opportunities requires OEMs to initiate an AI transformation ..... 22

Getting started ..........24

Appendix: Methodology of McKinsey’s artificial intelligence market model .......... 26

Legal notice .....27

Contributors ..........28