What’s age got to do with it? 6
– Online activity, shopping preferences indicate policyholder behavior 6
The new trust equation 7
– Online research and social media have empowered customers to trust themselves
to make policy decisions without agent/broker input 8
– Sharing the love: Trust in non-traditional insurers is growing exponentially 9
Customers want personalized engagement – hyper-personalized engagement 12
Are insurers delivering what policyholders want? 13
– Products: Usage-based insurance is now mainstream 13
– Timing: Reaching customers at the right, most impactful times 14
– Channels: Information channels used by customers 15
The Inventive Insurer’s playbook: An evolutionary success path 22
Not there yet? You are not alone. 24
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